Alan Alder invented the Aerobie Flying Ring in the 1980’s which became a near-instant hit. His wife Irene suggested that he start his own company in order to manufacture and sell his new invention just the way he wanted. So in 1984 the inventor and Stanford University engineering instructor founded Superflight, Inc. to do just that. Then in 2005 he changed the company name to Aerobie, Inc. after recognizing that millions of people knew the company by its Aerobie brand.
The proprietary designs and exceptional performance of Aerobie products are widely recognized. They have been prominently featured by every type of major media around the world for three decades. The Superdisc flying disc has been singled out for Popular Science Magazine’s “Best of What’s New” award. The AeroPress coffee maker has earned rave reviews for the delicious flavor of the coffee it brews. And most notably, the Aerobie Pro flying ring was used to set a Guinness World Record for the farthest throw when it was thrown an incredible 1,333 feet (406 meters).
In 2017, Spin Master bought the sport line of Aerobie, to continue the legacy and continue to manufacture and sell the ever-popular Aerobie products.