AEROBIE® TRADEMARK POLICY AND RULES FOR USE
Trademarks are valuable assets of a company and proper use of trademarks clearly designating them as trademarks is important to preserve that value. Many trademarks such as “yo-yo” and “escalator” were lost to their owners and became just part of the language due to misuse.
THE FOLLOWING ARE TRADEMARKS OF AEROBIE®, INC.
Registered Trademarks (®)
Aerobie encourages the use of its trademarks when used to help resell its products but insists on proper use of those trademarks.
RULES FOR USE OF AEROBIE TRADEMARKS.
- The first use of a registered trademark in a document, advertisement, brochure, web site, or other communication piece should be marked with a small, circled, superscripted (R) as in Aerobie®. For a web page, use html code “®” to get this symbol.
- The first use of a trademark in a document, advertisement, brochure, web site, or other communication piece should be marked with a small, superscripted (TM) as in Orbiter™. For a web page, use html code “™” to get this symbol.
- All uses of trademarks should have their first letter capitalized.
- Trademarks are adjectives and, as such, should modify nouns. Therefore, for example, proper uses are “Aerobie flying ring” and “Orbiter boomerang.” It is improper, for example, to say “we sell Aerobies.”
- A document, advertisement, brochure, web site, or other communication piece that includes an Aerobie trademark should include the proper footnote attributing ownership of the trademark to Aerobie. For example – “Aerobie is a registered trademark and Orbiter is a trademark of Aerobie, Inc.”